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Even if you have the most beautiful website and a message that the world needs to hear, very few people will ever see it on the search engine results pages of Google without using SEO. Search engine optimization is a complicated and intricate digital marketing strategy specifically for ranking for the right keywords and driving qualified traffic to your website. Building a great sitemap of related content, titles, tags, and images that match your keywords and key phrases will make your website more useful to the search engines and users.
By performing search engine optimization tweaks both on and off your website, you can increase the amount of visitors your site receives over time. The goal in SEO is to make sure your business shows up for the keywords your customers are searching for, such as “plumber in Danville, IL” or “SEO Danville, IL”. Making relevant and quality content for user intent and using the correct phrasing a customer would use, as well as using enticing page titles and meta descriptions to increase your CTR, or click through rate, will help tell Google that your site is the best result for that search.
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Search engine optimization is the long term process of increasing your websites rankings on search engines like Google, Bing, and Yahoo.
We set up Google Search Console, Bing Webmaster Tools, and Google Analytics, and configure SEO plugins on WordPress. Additionally, we generate sitemaps, create a robots.txt file, monitor for manual actions, and ensure the right pages are indexed in Google.
We identify your competitors, find the keywords they target, and determine your main 'money' keywords along with long-tail variations. We analyze the intent of ranking pages, identify commonly asked questions, and assess the difficulty of ranking for your target keywords.
We ensure your website is secure with HTTPS, check for duplicate versions, and fix crawl errors. We improve site speed, repair broken links, and fix insecure links on secure pages. Additionally, we implement an SEO-friendly URL structure, add structured data, check page depth, verify 301 and 302 redirects, and resolve redirect chains and loops.
We fix duplicate, missing, and truncated title tags, and resolve duplicate or missing meta descriptions. We address multiple H1 tags, improve title and meta tags, and enhance page content. Our services include running content audits, ensuring images use ALT tags, improving internal links, fixing keyword cannibalization, and addressing orphaned site pages. We also ensure that your content stays up to date.
We provide comprehensive off-page SEO services, including competitor analysis and optimization of Google My Business pages. We create your business listings on over 50 directories, manage and update these listings in bulk, and submit your website to business aggregates to enhance your online presence.
Our SEO strategies drive high-quality traffic and maximize conversions by targeting the right keywords and optimizing user experience. We ensure visitors are more likely to become customers, boosting your business growth and success.