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Paid advertising is a powerful digital marketing tool that can help businesses of all sizes drive targeted traffic and increase conversions.
Paid advertising is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Paid advertising is a way to buy visits to your site, rather than trying to “earn” those visits organically. Search engine advertising is one of the most popular forms of paid advertising.
How Paid Advertising Works
Paid advertising is a form of digital marketing where advertisers create ads and bid on specific keywords, phrases and audience demographics. These ads are then displayed to users searching for relevant terms, who are more likely to be interested in the product or service being offered. When a user clicks on an ad, the advertiser pays a fee to the advertising platform, usually a search engine like Google or Bing. With paid advertising you can reach people who are actively searching for products or services like yours, rather than relying on them to stumble upon your website. This means you can get in front of people who are more likely to be interested in what you have to offer.
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Top performing platforms for advertising that we are offering
Search engine optimization is the long term process of increasing your websites rankings on search engines like Google, Bing, and Yahoo.
Google Advertising
Google paid advertising is our #1 choice to get the best return on your investment.
Google is the largest search engine in the world, and it’s also one of the most popular platforms for paid advertising. With Google Ads (previously known as Google AdWords), businesses can create ads that appear at the top of search results for specific keywords, as well as on Google’s display network of partner websites.
Bing / Microsoft Advertising
Bing is another major search engine, and it offers a paid advertising platform similar to Google Ads.
With Bing Ads, businesses can create ads that appear at the top of search results for specific keywords, as well as on Bing’s display network of partner websites. Bing paid advertising is the next best for ROI, especially when targeting an older audience.
Yahoo! Advertising
Yahoo! offers a paid advertising platform called Yahoo! Search Marketing, which allows businesses to create ads that appear at the top of search results for specific keywords.
Yahoo! paid marketing is done using the Microsoft Ads network and is targeted towards an older audience.
Facebook Advertising
Facebook is one of the largest social media platforms in the world, and it offers a powerful paid advertising platform.
With Facebook Ads, businesses can create ads that appear in users’ news feeds, on their Instagram feed, on the right-hand column of desktop and on the audience network.
Facebook paid advertising is best for B2C industries that can sell directly to the average consumer.
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