While the “e-commerce literature” has quite a few tricks to optimize product pages, the topic of product listing pages is less recurrent.
In reality, product listings play a fundamental role in the customer journey and therefore in the conversion rate.
What is a product listing page?
Product listing pages (PLP) are the result of category pages or search results within the website.
These types of pages serve the function of catalog because they show all the products within a category or after a filter is applied.
Example of a page with a list of products
Done correctly, product listings can impact the user experience in a very positive way. Everything will depend on factors such as the value proposition, the attributes of the products and of course the quality of the information that we show.